Wild and Wonderful: Learn About the FairWild Movement

Fairwild Black Elderberry Certified

Wild and Wonderful: Learn About the FairWild Movement

We are beyond excited to announce Herb Pharm is now FairWild registered! Our first FairWild certified herb is Black Elderberry (Sambucus nigra). For us, that means furthering our mission to protect plants, people and the planet through the responsible and sustainable collection of wild herbs. For you, that means peace of mind – knowing you’re supporting a business that’s truly making the world a better place.

Read on to learn more about our FairWild certified Black Elderberry and why this certification is so important.

Fairwild Black Elderberry

Fairwild Black Elderberry

Because our Regenerative Organic Certified® farm is based in southern Oregon, you might be surprised to learn we get our Certified Organic Black Elderberry from Eastern Europe. If you’ve ever been on a hike in Oregon, you know Black Elderberry seems to grow around every corner. Surprisingly, there are many different species of the genus Sambucus that grow across the Northern Hemisphere. The variety we use in our products come from Eastern Europe. The fully ripe berries are harvested from Sambucus nigra trees. Harvesting at that perfectly ripe stage assures the optimal extraction of the herb’s bioactive compounds.

We apply that same careful attention to detail not just to our herbs and extracts, but to the wider ecosystem they’re part of. And that’s where FairWild comes in.

What is FairWild?

What is FairWild?

The FairWild Foundation is an ecological group that promotes the sustainable, eco-friendly and socio-economic use of habitats around the world. The FairWild Standards put forth guidelines that ensure the long-term survival of wild plant species, their habitats and the communities surrounding them.

FairWild is all about protection and conservation. Protection from the overharvesting of these precious plants. Protection for the livelihood and dignity of the people who grow and harvest them. And conservation of the wildlife that depends on these ecosystems to survive.

Why It Matters

Why It Matters

Being FairWild certified means we don’t just say our Black Elderberry is ethically sourced, we back it up. Through a rigorous audit, we were able to prove that we’re operating in a sustainable and socially ethical way.

The practices set forth by FairWild are:

  • Better for the environment and help preserve the unique landscapes where these herbs come from.
  • Good for the communities that rely on fair, respectable working conditions and wages (and preserve traditional knowledge and cultures in the process).
  • More transparent and traceable for consumers like you, giving you peace of mind that the herbal products you use are ethical and the companies you support are building a better world.

What You Can Do

Are you ready to get involved in the FairWild revolution? Let’s stand up for wild plants! All you have to do is look for the FairWild logo. Visit FairWild.org to learn more about these standards and follow us on Facebook or Instagram. as we share more about our FairWild journey.