June is Pride Month! We hope you’re raising your rainbow flag, joining in the community festivities, feeling the love and stepping up as an ally.
During this month, people around the U.S. come together to celebrate and show support for the LGBTQ+ community. There are a lot of reasons why allyship and inclusivity are important to us at Herb Pharm, but at the root of it, we are committed to doing what’s right for people, plants and the planet.
When you look at our liquid herbal extracts all lined up on a shelf, it really does look like a rainbow of support, and that was our inspiration for this campaign! In the spirit of showing our true colors, we’re helping you learn about all the different categories of liquid herbal extracts we offer.
Light Green:
System Restoration*
The system restoration category is indicated by a pale green color. You’ll find a lot of different liquid herbal extracts in this category, and as the name suggests, there’s a range of body systems these various herbs support. For example, this category is home to Damiana, which provides traditional support for the reproductive system, Hawthorn Blend, which promotes healthy heart and circulatory function, and Gotu Kola which provides traditional support for the musculoskeletal and circulatory systems.*
Our Beloved Goldenrod
While not an indicator of a category itself, you'll see this vibrant color on nearly every Herb Pharm tincture bottle. Just like our commitment to preserving herbal knowledge and supporting Mother Nature, this color is embedded into our identity. Goldenrod was one of the first plants that Herb Pharm co-founder, Ed Smith, learned how to identify in southern Oregon.
Around that same time, Herb Pharm needed to upgrade and reprint the extract bottle labels. When Ed and our other co-founder, Sara Katz, visited the local printer, they were presented with a variety of colorful paper options. They were both drawn to a lively shade of yellow-orange. Its name? Goldenrod! They took it as a sign and that color now holds a deep connection to our roots.
Dark Purple:
Optimal Well-Being & Topical*
While we wish every liquid herbal extract we offered fit into a neat little box, the reality is that some herbs just break the mold. There are two types of products you’ll find in this category – liquid herbal extracts and topical herbal products.
Under this category, you’ll find herbs like Red Clover, Wild Geranium, Oregon Grape and Yarrow. The topical products you’ll find here are for external use only, and we put that on the label whenever it applies. Some of our most popular topical products are Herb Pharm Original Salve, Mullein Garlic Oil and Arnica Oil.